“It’s just a case of what she wants to do and where she wants to do it,” former Today EP Steve Friedman told the AP this week. It’s a case of ambition.
An insider hit the nail on the head this morning: “I believe Couric’s decision will reflect the depth of her ambition at this point in her life. What more can she accomplish at the Today Show? Win 11 years in a row? 12? 15? She has done it all there. If she really wants to test how good she is, how far she can go, she will take the CBS challenge.”
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