Why are Mike Rowe’s Parents in His CNN Promos?

By Brian Flood 

Season 2 of Mike Rowe‘s CNN Original Series Somebody’s Gotta Do It averaged 316,000 A25-54 viewers Thursday night, nearly tying for first place. Last week we went to CNN’s New York newsroom to hear how Rowe got his “First Big Break” in the business. While we were there, we asked Rowe about the CNN promos that include his parents. And watch for the full video in May:

Adweek responsive video player used on /video.

Advertisement

Advertisement