According to fast affiliate ratings from Nielsen, Today’s eighth “Where in the World is Matt Lauer” was the lowest-rated edition of the series.
The total viewing gap between NBC and ABC was the smallest yet for the series, and the 25-54 demo gap was the second smallest.
Last week, NBC delivered 5,519,000 viewers, while ABC had 4,829,000, according to the fast ratings. (The week before, NBC had 5,390,000.) Lauer’s last world tour, in Nov. 2005, averaged 6,217,000…
> Update: 4:41pm: Today won by more than one million viewers on Friday…
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