A week after re-joining the network anchoring extensive, planned coverage of Pope Francis’s U.S. visit, Brian Williams encountered his first breaking news story with the mass killing at Umpqua Community College Thursday.
The story broke in the 2 p.m. ET hour, with coverage going into the evening. Williams anchored until 7 p.m. The Scoreboard includes numbers beginning at 4 p.m., but here’s how the cable network performed in the first few hours. While viewership increased across the board, the networks finished as they do most days: 1) Fox News; 2) CNN; 3) MSNBC.
Cable news averages, 2:20pm-5pmET | Oct. 1, 2015:
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| Network | Total Viewers | A25-54 |
|---|---|---|
| Fox News | 1.810M | 318,000 |
| CNN | 928,000 | 203,000 |
| MSNBC | 484,000 | 101,000 |