Weekend Morning News Ratings

By Chris Ariens 

Airing at different times in different markets can make it a challenge to gauge how the networks’ weekend morning shows are faring. There is also the irregular running times of the programs, the fact that NBC’s Weekend Today has been without a permanent co-anchor since Campbell Brown left for CNN and the reality that CBS’s Saturday Early Show looks nothing like its Sunday program, the venerable CBS Sunday Morning. That said, here is a snapshot of last weekend’s ratings.

For Saturday, Nov. 10:

Total viewers: NBC: 3,810,000 / ABC: 2,900,000 / CBS: 1,750,000

A25-54: NBC: 1,500,000 / ABC: 1,260,000 / CBS: 700,000

For Sunday, Nov. 11:

Total viewers: NBC: 3,110,000 / ABC: 2,630,000 / CBS: 4,600,000

Households: NBC: 1,060,000 / ABC: 1,110,000 / CBS: 1,560,000

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