Good Morning America and Today show split the final week of the 2019-2020 TV season, with GMA averaging the most total viewers while Today captured the most adults 25-54.
For the week of Sept. 14, 2020, the NBC morning show averaged more than 1 million viewers from the A25-54 demo; roughly 74,000 more than GMA and +414,000 more than what CBS This Morning averaged this past week.
Today has earned either an outright win or a first-place tie in the A25-54 measurement for 244 of the past 246 weeks.
When compared with the previous week (Sept. 7, featuring Labor Day), Today was +2% in the A25-54 demo and +2% in average total viewers. However, compared with the year-ago week (Sept. 16, 2019), the broadcast was -10% in total viewers and -13% in the A25-54 demo.
Good Morning America, according to the most current data from Nielsen, delivered an average of 3.45 million total viewers this past week; roughly +153,000 more than what Today averaged for the week and +827,000 more than what CBS This Morning averaged for the week.
GMA also averaged 939,000 adults 25-54, second behind Today but ahead of CTM.
The ABC morning show once again trended well relative to the prior week, +1% in total viewers and +1% in A25-54 demo viewers. The broadcast did not trend well relative to the year ago week, -10% in total viewers and -18% in adults 25-54.
GMA is the most-watched morning news show for the eighth straight year.
CBS This Morning was unable to replicate its impressive week of Sept. 7 ratings, as the broadcast was -2% in total viewers and -9% in adults 25-54. Relative to the same week in 2019, the broadcast was -7% in total viewers and a whopping -21% in the A25-54 demo.
It’s worth noting CBS This Morning: Saturday (SATMO) performance for 2019-2020. The broadcast averaged 2.06 million viewers, which is +5% from what the broadcast delivered in 2018-2019 and the largest average audience for the program in four years.
Live-plus-same-day numbers for the week of Sept. 14:
|• Total Viewers:||3,446,000||3,293,000||2,619,000|