It’s the third week of the 2022-23 broadcast season, and ABC’s Good Morning America has managed to remain the top morning news show for the third straight week in both total viewers and adults 25-54. This is the first time in eight years that GMA has managed to achieve this feat.
However, all three morning shows experienced week-to-week declines in both total viewers and adults 24-54, likely a result of the temporary lull in the news cycle.
According to live-plus-same-day data from Nielsen, GMA averaged 3.61 million total viewers and 735,000 viewers in the adults 25-54 demo for the week of October 3. Compared to the previous week, that’s -8% in total viewers and -2% in adults 25-54.
When comparing GMA’s performance to the same week in 2021, ABC’s morning show saw declines in both total viewers and the adults 25-54 demo at -6% and -8%, respectively.
NBC’s Today show remained in second place in both total viewers and adults 25-54, averaging 2.81 million total viewers and 706,000 adults 25-54 viewers for the week of Oct. 3.
After trailing GMA by just 1,000 viewers in the adults 25-54 demo the previous week, the Today show slipped further down, widening the gap between the two by 29,000 viewers.
Compared to the previous week, Today is -3% in total viewers and -6% in the adults 25-54 demo.
When looking at the numbers from the same week in 2021, Today show is -6% in total viewers and -20% in adults 25-54.
CBS Mornings had 2.37 million total viewers and 531,000 adults 25-54 viewers for the week of Oct. 3. That’s -3% in total viewers and -4% in the adults 25-54 demo compared to the previous week.
Looking at the same week in 2021, CBS Mornings is -5% in total viewers but up +1% in the adults 25-54 demo – the only morning show to register growth within any of the demos when compared to 2021.
Nielsen live-plus-same-day numbers for the week of Oct. 3:
|• Total Viewers:||3,061,000||2,813,000||2,374,000|
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 Live + SD Current Week (w/o 10/3/22), Previous Week (w/o 9/26/22) and Year-Ago Week (w/o 10/4/21).Most Current Data Stream: Season 2022-2023 (9/19 – 10/9/22), Season 2021-2023 (9/20 – 10/10w/22). Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Averages based on regular telecasts.