Week of May 2 Morning Show Ratings: GMA Wins A25-54 Demo for First Time Since December

By A.J. Katz 

ABC’s Good Morning America not only averaged the largest total audience on morning TV this past week (3.4 million viewers), but the program averaged more adults 25-54 than its NBC and CBS competition, based on Nielsen data for the week of May 2. That’s rare.

With an 815,000 adults 25-54 average, GMA won the week in the key A25-54 demo for the first time in over four months and led its NBC rival in the measurement by its largest margin (+47,000) in over six years—since the weeks of Dec. 27, 2021 and Dec. 21, 2015, respectively. Additionally, GMA ranked No. 1 in the key demo all five days of the week for the first time since the week of April 27, 2015, based on regular telecasts.

It’s not a stretch to say we saw this coming. After all, GMA won the key A25-54 demo on Monday and Friday of the previous week (April 25 and 29).

So, how did GMA fare relative to the previous week? The broadcast gained +6% in total viewers and +8% among adults 25-54, turning in its largest A25-54 average since in eight weeks. Relative to the year-ago week (May 3, 2021) , ABC’s morning show gained +2% in average total viewers, but shed -4% among adults 25-54.

NBC’s Today fell to second place in an A25-54 measurement it traditionally dominates. The broadcast averaged 768,000 A25-54 viewers this past week, which is -2% from what it hauled in the previous week. The NBC morning show also averaged 2.96 million total viewers for the week, which is actually +1% from the previous week. Relative to the year-ago week, Today fell -7% in total viewers and lost -17% of its A25-54 audience.

CBS Mornings averaged 2.44 million total viewers for the week of May 2, up +1% from the prior week, but -12% from the year-ago week. CBS Mornings also averaged 547,000 000 adults 25-54, which is up a solid +15% from the prior week but still -6% from the year-ago week.

Nielsen live-plus-same-day impressions for the week of May 2, 2022:

ABC NBC CBS
• Total Viewers: 3,398,000 2,956,000 2,438,000
• A25-54: 815,000 768,000 547,000

 

 

 

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54. Live + SD Current Week (w/o 5/2/22), Previous Week (w/o 4/25/21) and Year-Ago Week (w/o 5/3/21). Most Current: 2021 -2022 Season (9/20/21 – 5/9/22) and 2020 -2021 Season (9/21/20 – 5/10/21). Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Averages based on regular telecasts.

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