Week of Feb. 10 Morning Show Ratings: Today Has Finished No. 1 in News Demo 214 Out of Past 216 Weeks

By A.J. Katz 

The Lost Remote newsletter brings you the the best in streaming news, from staffing changes to premiere dates to trailers—to the latest platform moves. Sign up today.

ABC and NBC split the morning show ratings race last week, per usual.

Good Morning America was the most-watched morning show for the week of Feb. 10, averaging more than 3.8 million total viewers.

Season to date, GMA is the most-watched morning show for the 8th straight year after finishing as the No. 1 in Total Viewers for the last 7 seasons. In fact, GMA is more than doubling its advantage over Today versus last season (+138% – 100,000 vs. 42,000) to its largest in 3 years – since the 2016-17 season.

NBC’s Today was the No. 1 morning show last week in the key A25-54 demo, topping GMA and CBS This Morning. The win marks 214 out of 216 weeks at No. 1 in the measurement. Today also won in total viewers Thursday. Season to date, Today ranks first among A25-54 viewers.

CBS This Morning remained No. 3.

Compared to the same week 1 year ago, morning show ratings were less than stellar. Good Morning America was -7% in Total Viewers and -11% in Adults 25-54. Today shed the largest percentage of Total Viewers, -11%, and was -18% in Adults 25-54. CTM was -7% in Total Viewers, but -19% in Adults 25-54 vs. last year.

Numbers for the week of Feb. 10, 2020:

• Total Viewers: 3,837,000 3,699,000 2,986,000
• A25-54: 1,133,000 1,210,000 729,000




Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 Live + SD, Current Week (w/o 2/10/20), and Year-Ago Week (w/o 2/11/19). Most Current: 2019 -2020 Season (9/23/19 – 2/16/20) and 2018 -2019 Season (9/24/18 – 2/17/19). Averages based on regular telecasts.