Wednesday, Feb. 26 Scoreboard: Cable News Saw Audience Growth During Coronavirus Press Briefing

By A.J. Katz Comment

President Trump’s coronavirus press conference began at 6:37 p.m. and continued until 7:31 p.m. ET.

Fox News was the top network for coverage of the conference, as expected.

CNN beat MSNBC in the A25-54 demo handily, although it left the conference at 7 p.m. because its Michael Bloomberg Town Hall was set to begin. MSNBC appeared to edge CNN in Total Viewers during conference coverage, including the Bloomberg Town Hall.

Fox News ratings continued to climb, heading into prime time programming. It appears MSNBC demo ratings continued to climb during the 7 p.m. hour, even after Chris Matthews came on (7:32 p.m. – 8 p.m.). But the network lost Total Viewers after the briefing ended, though those numbers picked back up again after Chris Hayes took over at 8 p.m.

 

25-54 demographic (Live+SD x 1,000)

Total Day: FNC: 422 | CNN: 226 | MSNBC: 185
Prime: FNC: 706 | CNN: 417 | MSNBC: 361

FNC: CNN: MSNBC:
4PM Cavuto:
308
Tapper:
161
Wallace:
140
5PM Five:
602
Blitzer:
224
MTPDaily:
134
6PM Baier:
753
Blitzer:
366
Mlbr/P Conf:
201/281
7PM MacCallum:
826
BlmTHll:
359
Cont./Mthws:
305/319
8PM Carlson:
851
BdnTHll:
422
Hayes:
317
9PM Hannity:
714
KloTHll:
425
Maddow:
464
10PM Ingraham:
553
WrnTHll:
401
O’Donnell:
303
11PM Bream:
352
Cuomo:
285
Williams:
206

Total Viewers (Live+SD x 1,000)

Total Day: FNC: 2.323 | CNN: 897 | MSNBC: 1.260
Prime: FNC: 3.810 | CNN: 1.468 | MSNBC: 2.256

FNC CNN MSNBC:
4PM Cavuto:
1852
Tapper:
867
Wallace:
1.409
5PM Five:
3.421
Blitzer:
1.082
MTPDaily:
1.179
6PM Baier:
3.844
Blitzer:
1.566
Mlbr/P Conf:
1.520/1.762
7PM MacCallum:
4.190
BlmTHll:
1.344
Cont./Mthws:
1.846/1.714
8PM Carlson:
4.193
BdnTHll:
1.582
Hayes:
1.809
9PM Hannity:
3.974
KloTHll:
1.490
Maddow:
2.890
10PM Ingraham:
3.260
WrnTHll:
1.330
O’Donnell:
2.069
11PM Bream:
1.895
Cuomo:
960
Williams:
1.530
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