“We Are Redefining The Mission Of CBS News…To Meet The Demands Of A 24-Hour Digital Universe,” Andrew Heyward Says

By Brian 

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In the coming years, CBS News “will move from a primarily television and radio news-based operation to a 24-hour, on-demand news service, available across many platforms, drawing on the experienced, worldwide, award-winning resources of the Division,” a network press release declared this morning.

“This represents a significant shift for CBS News,” Andrew Heyward said. “We are redefining the mission of CBS News and the people who work here to meet the demands of a 24-hour digital universe. In addition to producing award-winning television and radio news programming, beginning today we are transforming our 24-hour newsgathering capability into a true on-demand news service on the Internet — dedicating our worldwide resources to providing competitive breaking-news coverage and distinctive original reporting, analysis and commentary to a young and growing audience of news consumers. And importantly, our new blog presents a wholly new effort at transparency in the newsgathering process.”

A quote from Larry Kramer is after the jump…




Larry Kramer says: “This major expansion of CBSNews.com is designed to capture an audience that is increasingly looking for news and information at all times of the day, not just during scheduled periods, and using the Internet for that purpose. Every component of this re-launch — including greatly enhanced video streaming capabilities, more on-demand features and greater participation from the CBS News correspondents and producers who will also be reporting directly for the web — will dramatically improve the content, delivery and navigation of the website. I’m confident that with the unparalleled excellence that is CBS News and its people, CBSNews.com will become the premier news destination site in what has become a 24-hour information world.”

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