“Was That A Half-Hour Well Invested?”

Charles Gibson won’t comment on his evening news competition. “I wouldn’t want them commenting on me,” he tells USAT’s Peter Johnson. But he does say this:

“I don’t know what was in the minds of CBS people. I just know what the philosophy is here. Our correspondent corps is a major factor. I’ve come to think that what we do in the first three minutes is not as important as the impression you give viewers at the end of 30 minutes, when they turn it off and think, ‘Was that a half-hour well invested?'”

More viewers think so. World News “is the only broadcast to grow its audience year to year…”