V&W: “We Almost Need A New Word For It, Other Than Anchor”

By Brian 

Bob Woodruff‘s home state paper, the Detroit Free Press, previews his ascendancy to the WNT anchor chair in Friday editions.

 As Woodruff prepares for his debut week, he stresses that nothing about “World News Tonight” is going to be formulaic, including his new job.

“I think we almost need a new word for it, other than anchor,” says Woodruff. “I think it’s going to be much more of a reporting kind of job, in terms of being out in the world. And it’s certainly going to be a job that requires broadcasting on new and different platforms.”

Does he have a new word in mind? “No, I’ll leave that up to you guys,” he says with a laugh.

In the story, I guess that ABC will put Woodruff on the road for one week out of the month. I’m beginning to think I underestimated that. Here’s the full story…