VICE picked a perfect day to launch its new nightly newscast.
VICE News Tonight, as the nightly Vice-produced HBO news show will be called, will debut Sept. 26 at 7:30 p.m., less than two hours before the first scheduled presidential debate between Donald Trump and Hillary Clinton.
Adweek reports the new newscast will be built for Vice’s you audience. “The nightly news hasn’t changed its format in 60 years, whereas the way most viewers—particularly younger viewers—consume information has changed dramatically,” said Josh Tyrangiel, who oversees Vice News. The three network evening newscasts are watched by about 21 million viewers every night. Less than a quarter of those viewers, (4.86 million for the week of July 18) are in the preferred demographic for news, the A25-54 demo.