The frantic media competition in Blacksburg “forced the networks, trying to balance the compassionate and the sensational, to tilt too far to the latter when it came to on-screen graphics,” Broadcasting & Cable notes in a cover story about Va. Tech coverage. Quoting it:
“Words like ‘massacre’ and ‘bloodbath’ directly offset the sympathetic words of anchors and on-site correspondents.
‘We probably have to modulate ourselves with respect to titles,’ says [CBS News prez Sean] McManus. The network used the graphic ‘Blacksburg Bloodbath’ from a CBS.com Web page headline during an on-air promo.
ABC’s [senior VP Paul] Slavin agrees. ‘This story didn’t need any sensationalism,’ he says. ‘But people are always looking for that extra rating point.'”
Va. Tech Shootings: “Blacksburg Bloodbath” & Other Sensational Graphics
Advertisement