Two Friday Newsmagazines Feature Same Criminal Case

By Chris Ariens 

Friday night, both Dateline NBC and ABC’s 20/20 featured the murder case of 12-year-old Garrett Phillips, and last week’s not guilty verdict of the prime suspect.

Dateline’s two-hour episode topped the one-hour 20/20 in total viewers and the two younger demos: adults 18-49 and adults 25-54.

Dateline averaged 4.68 million viewers with a 1.0 rating in the 18-49 demo, while 2020 drew 3.93 million and a 0.9 in 18-49.

Dateline built on its lead in, a re-air of This is Us, while 20/20 lost viewers from its lead-in Shark Tank. Dateline also continued to build its audience through the full two hours, growing 16 percent in total viewers from the first half hour to the last.