TV News Remains Dominant Over Digital–for Now

By Mark Joyella Comment

News consumers still turn to television–broadcast and cable–for their news first, but a new study suggests digital’s share of the audience is only increasing.

“TV remains the dominant screen, followed by digital,” reads a report released Thursday by the Pew Research Center. “Still, TV news use is dramatically lower among younger adults, suggesting further shake-ups to come.”

TV remains the most-used news platform, with 57 percent of U.S. adults getting news from local TV (46 percent), cable (31 percent) or network (30 percent), with the web right behind and radio and print trailing.

Demographic data compiled by Pew shows the younger viewers are, the less likely they are to turn to TV. 85 percent of viewers 65+ get news on TV, while just 27 percent of people 18-29 do.

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