If you wanted, say, to stoke speculation about a post-election “Trump TV,” you could do a lot worse than schedule a nightly program airing directly against the broadcast networks evening newscasts.
Tonight, the campaign of Donald Trump—which hosted its own Facebook Live coverage of the presidential debate in Las Vegas—takes on Lester, David and Scott by kicking off what it describes as “nightly campaign coverage from Trump Tower.”
Tonight’s show, called Trump Tower Live, will be hosted by Blaze TV’s Tomi Lahren, along with Trump campaign advisers Boris Epshteyn and Cliff Sims. The campaign show will lead directly into Facebook Live coverage of a Trump campaign rally, a back-to-back live event that is expected to happen each weeknight for the next two weeks.
UPDATE: Unlike the network evening newscasts, Trump TV did not start on time, beginning about 3 minutes after its scheduled 6:30 p.m. ET start. The show opened with Epshteyn, Sims and campaign manager Kellyanne Conway.
“Each night we’re going to come to you from the War Room, give you the message straight from the campaign,” said Sims. By the time Lahren appeared, via Skype, from the studios of The Blaze, delivering a version of her “Final Thoughts” segment, more than 51,000 viewers were watching the live stream on Trump’s Facebook page.