Today Show Wins First November Sweep in Demo in 4 Years

By Chris Ariens 

morning-show-anchors_640The Today show has won its first November sweep since 2011. It’s the second straight sweeps win for the NBC morning show over rival Good Morning America, which won the month among total viewers. But the troubles continue for Good Morning America, which celebrated its 40th anniversary during the month. GMA is down -12 percent in viewers, and down -20 percent in the crucial A25-54 demo, vs. November 2014.

Meanwhile, CBS This Morning had its best November sweep in 22 years. It’s also the only network morning show up from last November in viewers: +4 percent. CTM closed the viewer gap with Today to its closest point in 22 years. And this is the closest CBS has been to ABC in 17 years during a November sweep.

Despite the demo win, Today was down year-over-year: down -5 percent in viewers, and down -4 percent in the demo. CTM was also down in the demo, -1 percent.

For the week, both ABC and NBC shed viewers vs. 2014. ABC was down -21 percent in viewers, and down -18 percent in the demo. NBC was down -4 percent and down -10 percent, respectively. CTM was up +4 percent in viewers, and down -1 percent in the demo. (All three shows were coded as specials last Thursday and Friday, so the weekly average is based on three days Monday-Wednesday).

The averages for the week of Nov. 23:

  • Total Viewers: ABC: 5.146M / NBC: 4.930M / CBS: 3.500M
  • A25-54 viewers: ABC: 1.726M / NBC: 1.817M / CBS: 1.069M

The averages for November sweeps:

  • Total Viewers: ABC: 5.059M / NBC: 4.850M / CBS: 3.535M
  • A25-54 viewers: ABC: 1.690M / NBC: 1.853M / CBS: 1.022M
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