New senior EP Jim Murphy says the people at GMA have an “excellent chance of being competitive.” But it’ll be an uphill battle, Gail Shister reports: “Since Katie Couric‘s last broadcast (May 31), Today has actually increased its advantage over ABC’s GMA, to 20 percent from 17 percent, according to Nielsen Media Research. With Matt Lauer and a rotating cast of brunettes, Today has averaged 5.335 million total viewers to 4.451 million for GMA, now coanchored by Diane Sawyer and Robin Roberts.” Here’s the story…
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