The WebNewser Ticker: Weather, Twitter²

By Alex Weprin 

  • The Weather Company (owner of The Weather Channel) has relaunched Weather.com today. For users that means more localized news, less clutter and responsive design. For Advertisers, it means new ad units, including homepage takeover opportunities.

  • Twitter launched its Twitter TV rating this week, tracking what people are saying about TV shows on Twitter, and trying to figure out how many people see each tweet. Lost Remote has more.

  • Speaking of Twitter, AllThingsD reports that NBC News chief digital officer Vivian Schiller is the leading candidate to become Twitter’s head of news. The position will serve as the chief liaison between Twitter and news organizations.

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