- B&C’s Paige Albiniak writes about Katie Couric’s online strategy for her upcoming daytime talker. “Facebook and Twitter are must-haves for any social media strategy,” says David Kite, Disney-ABC Domestic Television’s (DADT) vice president of marketing. “Facebook is a great place on which to put content and have conversations, while Twitter is a great place to put the word out. Both tools are heavily integrated into the show going forward.”
- Former Huffington Post CEO turned The Blaze executive CEO Betsy Morgan is interviewed by Crains: “Any time you’ve got a specific point of view, whether it’s left, right, blue, green, purple, you’re going to have advertisers who say this will not resonate [with their clients]. Once you reach a certain scale, those issues go away. You didn’t see a lot of oil and gas advertising on The Huffington Post early on; you see a lot of oil and gas advertising there now.”
- More from that WSJ article on the conventions, specifically the digital elements: “Time magazine, for example, has formed a partnership with Foursquare, a location-based mobile check-in service, for the conventions, in which Time has provided content that users can unlock when they get to certain locations in Tampa and Charlotte. CNN has joined with Facebook to gather political sentiment from its users.”
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