The Weather Channel Has Most-Watched Day Since Superstorm Sandy

By A.J. Katz Comment

As Hurricane Irma marched toward Florida, The Weather Channel was the go-to network for coverage.

TWC averaged more than 1 million adults 25-54 in prime time Friday Sept. 8, making it the No. 1 cable network of the day. The network also averaged 739,000 adults 25-54 viewers across total day.

It was the No. 2 network Friday among total viewers, behind Fox News, averaging 2.66 million in prime time and 2.1 million for total day. This was Weather Channel’s 5th most-watched day ever. Friday’s prime time was its biggest since Hurricane Sandy in the fall of 2012.

TWC hit a peak during the 11 p.m. ET hour, delivering nearly 3 million total viewers and 1.2 million from the A25-54 demo.

It’s likely that viewership on Saturday will be even larger, but Nielsen data is delayed, ironically, because of Hurricane Irma. Nielsen’s data processing facility is in Oldsmar, Fla. just outside Tampa.