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The Weather Channel Network, the TV arm of what is now called The Weather Company, has tapped David Clark as President. Clark was most recently executive VP of sales and partnership development for The Madison Square Garden Company, where he had oversight of MSG Network and Fuse TV. He is a former executive at MTV Networks.
Clark joins during one of the more eventful weeks in Weather Channel history, as it covered Hurricane Sandy, and the storm’s aftermath. NBC News executive Sharon Scott had been filling in as acting head of Weather Channel, until a new leader was hired.
“David brings a unique and broad range of experience across all areas of media and television to this role, one that requires a leader who understands the brand promise of The Weather Channel network while understanding how it must super serve our core audience of weather enthusiasts,” said Weather Company CEO David Kenny in a statement.
More information after the jump.
David Clark Named President of The Weather Channel NetworkATLANTA – November 1, 2012 – David Clark, former Madison Square Garden and Fuse executive, has been named president of The Weather Channel. Clark will oversee all aspects of programming, strategy, and operations for the television network, including live and long form programming. His appointment was announced by David Kenny, CEO and Chairman of The Weather Company.
“David brings a unique and broad range of experience across all areas of media and television to this role, one that requires a leader who understands the brand promise of The Weather Channel network while understanding how it must super serve our core audience of weather enthusiasts,” said Kenny.
“As a lifelong fan, I am honored to join a team so deeply committed to such an important mission. As anyone passionate about the science of weather knows, weather is unique in its ability to bind us together in common experience and The Weather Channel is at the heart of that,” said Clark. “It’s an incredible time to be joining The Weather Company.”
Clark joins TWC from The Madison Square Garden (MSG) Company where he was executive vice president, sales and partnership development. In that role he was responsible for all media sales, strategy and partnership development across the MSG’s media brands. Previously, he was executive vice president and general manager of Fuse, a national network devoted entirely to music. At Fuse he was responsible for the network’s direction and growth strategy and oversaw all of the network’s day-to-day business operations including programming, production, marketing and ad sales. While at Fuse, he built a news division and production infrastructure, green-lit seven original series into production for the 12/13 season and initiated Fuse’s move into long-form programming.
Prior to joining MSG, Clark was a founding member of JOOST.com, a leading online aggregator of premium video entertainment, where he held a variety of management roles. Previously he served as vice president, global marketing partnerships for MTV Networks where he built MTV’s global partnerships to leverage the network’s assets. He also worked as chief operating officer of Shanah.com, a community and commerce web portal and held several management positions at Simon & Schuster.
Clark holds a Bachelor of Arts in Political Science and International Relations from Tulane University.