TVNewser’s Steve Krakauer sat down with NBC’s Mara Schiavocampo for the mediabistro.com feature “So What Do You Do?” What Mara does, is a first for the network. She’s a digital journalist for Nightly News, which re-launched its new web page today. She talks about the customization of the new site, and other enhancements which could change how viewers watch the network evening news…
“So really the focus is on the video and it allows the user to customize what they want to see, so you can decide how you want to see the Nightly News broadcast. You can go on, you can create your play list, you can decide, ‘I really care about health stories. Let me make a play list of health stories.’ You are customizing your experience. I mean imagine if you could do that on the TV. If you can say, ‘No Brian, I want to see these stories in this order.'”