The Scoreboard: Tuesday, Oct. 4

1 FNC = 2 CNN and 1 CNN = 3 MSNBC in primetime. O’Reilly’s ratings were stellar (2.73 million) but H&C lost a lot of the lead-in. Aaron Brown attracted almost a million viewers at 10pm, but lost 40% of them by midnight. MSNBC beat HLN all day in the demo (barely). The second broadcast of CNBC’s On The Money had 127,000 viewers. All the #’s:

Total viewers:

Total day: FNC: 947,000 / CNN: 523,000 / MSNBC: 220,000 / HLN: 199,000 / CNBC: 158,000

Primetime: FNC: 1,952,000 / CNN: 988,000 / MSNBC: 324,000 / HLN: 463,000 / CNBC: 118,000

25-54 demographic:

Total day: FNC 261,000 / CNN: 152,000 / MSNBC: 83,000 / HLN: 79,000 / CNBC: 39,000

Primetime: FNC: 439,000 / CNN: 272,000 / MSNBC: 141,000 / HLN: 140,000 / CNBC: 53,000

The hourlies:

6pm: Hume: 1,396,000 / Dobbs: 740,000 / Abrams: 336,000 / Mad Money: 196,000

7pm: Shep: 1,509,000 / Cooper: 811,000 / Hardball: 361,000 / Showbiz: 176,000 / On The Money: 127,000

8pm: O’Reilly: 2,736,000 / Zahn: 705,000 / Countdown: 314,000 / Grace: 651,000 / CNBC: 57,000

9pm: 1,598,000 / King: 1,299,000 / Rita: 284,000 / Prime News: 336,000 / Mad Money repeat: 116,000

10pm: Greta: 1,520,000 / NewsNight: 960,000 / Scarborough: 373,000 / Grace repeat: 402,000 / Deutsch: 182,000

11pm: O’Reilly repeat: 1,140,000 / NewsNight: 535,000 / Situation: 250,000 / Showbiz: 115,000 / CNBC: 95,000

(Via FTVLive)