The Scoreboard: Saturday, Sept. 30

By Brian 

FNC’s old Rumsfeld special beat CNN’s new Rumsfeld special at 8pm. FNC averaged 238,000 demo and 685,000 viewers while CNN had 168,000 demo and 534,000 viewers. (But CNN’s 11pm replay of the special beat FNC’s Journal/Beltway combo in the demo.)

25-54 demographic: (LS)

Total day: FNC: 202 | CNN: 176 | MSNBC: 123 | HLN: 108 | CNBC: 53

Prime: FNC: 216 | CNN: 191 | MSNBC: 121 | HLN: 113 | CNBC: 61

  5p: 6p: 7p: 8p: 9p: 10p: 11p:
FNC Big Story: Belt./Watch: Report: Rumsfeld: Line Up: Gibson: Journal/Belt.:
  159

166/158 151 238 227 182 156/176
CNN Newsroom: Newsroom: Week/War: Rumsfeld: King: Newsroom: Rumsfeld:
  176 148 172 168 184 219 226
MSNBC Special: Reports: Investig.: Reports: Investig.: Investig.: Reports:
  89 70 131 100 154 110 207
HLN HLN/House: Prime: Beck: Grace: Beck: Grace: Showbiz:
  67/41 55 35 136 78 124 90


Data by Nielsen Media Research. Live and same day (DVR) data.




Total viewers: (LS)

Total day: FNC: 560 | CNN: 479 | MSNBC: 281 | HLN: 232 | CNBC: 124

Prime: FNC: 630 | CNN: 620 | MSNBC: 284 | HLN: 245 | CNBC: 125

  5p: 6p: 7p: 8p: 9p: 10p: 11p:
FNC Big Story: Belt./Watch: Report: Rumsfeld: Line Up: Gibson: Journal/Belt.:
  484

607/752 640 685 538 667 504/476
CNN Newsroom: Newsroom: Week/War: Presents: King: Newsroom: Presents:
  567 686 573 534 671 654 543
MSNBC Special: Reports: Investig.: Reports: Investig.: Investig.: Reports:
  269 244 274 271 313 269 481
HLN HLN/House: Prime: Beck: Grace: Beck: Grace: Showbiz:
  120/116 154 79 291 221 223 190
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