The Scoreboard: Monday, January 1

By Brian 

Tape gives MSNBC a total day and primetime demo win on the first day of 2007:

25-54 demographic: (LS)

Total day: FNC: 204 | CNN: 194 | MSNBC: 242 | HLN: 118 | CNBC: 68

Prime: FNC: 228 | CNN: 246 | MSNBC: 456 | HLN: 154 | CNBC: 77

  5p: 6p: 7p: 8p: 9p: 10p: 11p:
FNC Gibson: Hume: Shep: O’Reilly: H&C: Greta: O’Reilly:
  101 211 170 241 285 157 170
CNN Blitzer: Dobbs: Blitzer: I-Report: King: Cooper: Cooper:
  188 128 220 195 285 259 133
MSNBC Investig.: Investig.: Investig.: Investig.: Investig.: Investig.: Investig.:
  221 195 252 489 426 452 415
HLN HLN: Prime: Beck: Grace: Beck: Grace: Showbiz:
  55/119 117 86 217 121 124 160


Data by Nielsen Media Research. Live and same day (DVR) data.

Total viewers: (LS)

Total day: FNC: 608 | CNN: 533 | MSNBC: 506 | HLN: 274 | CNBC: 116

Prime: FNC: 1,051 | CNN: 896 | MSNBC: 938 | HLN: 339 | CNBC: 139

  5p: 6p: 7p: 8p: 9p: 10p: 11p:
FNC Gibson: Hume: Shep: O’Reilly: H&C: Greta: O’Reilly:
  475 700 690 1,370 1,149 634 554
CNN Blitzer: Dobbs: Blitzer: I-Report: King: Cooper: Cooper:
  543 464 732 596 1,180 913 375
MSNBC Investig.: Investig.: Investig.: Investig.: Investig.: Investig.: Investig.:
  562 540 710 1,029 911 875 746
HLN HLN: Prime: Beck: Grace: Beck: Grace: Showbiz:
  270/293 356 179 467 230 319 258
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