“Under Couric, Ratings Race Is Once Again, Well, a Race,” today’s New York Times declares.
Katie Couric “has thus far made the ratings race among the three network newscasts more competitive than it has been in nearly a decade,” Jacques Steinberg writes.
“Two weeks is two weeks,” said Chris Boothe, president of Starcom USA, a media planning and buying agency. “But she has definitely turned it into a ballgame.”
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