‘The Daily Show’s ‘Forward’-Looking Brand Campaign

By Alex Weprin 

2010 saw MSNBC launch its “Lean Forward” branding campaign followed by Fox News Channel’s send-up, “Move Forward” and CNN’s “Moving Truth Forward.”

As fine as those campaigns are, it lacks a certain je ne sais quoi. That is where “The Daily Show” comes In:

“No time for facts or context, just perpetual journalistic motion.”

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