The CBS Evening News Transition Phases

By Brian 

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Phase one of the CBS’s promo campaign for Katie Couric involves the Bob Schieffer promos. Here’s what’s next, according to the AP:

“Phase two later this month will be ads featuring Couric talking about the news and how to cover it, said CBS News President Sean McManus. The ads will gradually branch out to other CBS programs, then to other networks, he said.

In August, advertising for Couric’s debut will include specific promotions for segments in the CBS Evening News, he said. “We’re trying to give a sense of transition,” McManus said…