The AM Ticker: Schiller, Vice, Weather

By Chris Ariens 

  • Former NPR CEO and NBC News head of digital Vivian Schiller has left Twitter after less than a year with the company. Announcing the news, @Vivian wrote, “Stepping down from Twitter so new global media lead @katies can reorganize as she sees fit. Wish everyone at twitter nothing but best.”

  • Vice Media will remain independent, but CEO Shane Smith is still looking for a cable partner for the company’s video news content. Talks to turn HLN into the Vice channel ended in August.┬áSmith says Vice will use $500 million raised last month to produce more video stories and expand into mobile.

  • The Weather Channel is the cover story of the latest BloombergBusinessweek: “How did the Weather Channel migrate from forecasts to tabloid clickbait and viral marketing?” the magazine asks. Ironically, while calling out the Weather Channel’s urge to pack its website with clickbait, the online version of the Businessweek story is complete with cat-as-weather-pattern GIF.