That Was Fast

By Chris Ariens 



How time flies. CNBC is celebrating the one-year anniversary of Fast Money, which it calls “2007’s fastest growing program in all of cable news.”

This morning the Fast Money 4 did the honors at the NASDAQ getting trading underway

The CNBC press release on the anniversary is after the jump…


CNBC’S FAST MONEY CELEBRATES ITS ONE-YEAR ANNIVERSARY TODAY, TUESDAY, JANUARY 15TH WITH A SPECIAL ANNIVERSARY EDITION

“Fast Money” is 2007’s Fastest Growing Program In All of Cable News

ENGLEWOOD CLIFFS, N.J., January 15, 2008 — Today, Tuesday, January 15th at 5PM ET, CNBC’s “Fast Money,” a rapid-paced, highly-charged hour anchored by CNBC’s Dylan Ratigan, celebrates its one-year anniversary doing what it does best: trying to make you fast money.

CNBC’s “Fast Money” broadcasts live weekdays at 5PM ET from the NASDAQ Stock Market’s street level MarketSite studio in New York’s Times Square. The program re-broadcasts at 8PM ET.

Faster than a New York minute, “Fast Money” gives you the information normally reserved for the Wall Street trading floor, enabling you to make decisions that can make you money. The “Fast Money” five gives you the news, as only the savviest traders can, with an angle that you won’t see until tomorrow’s papers.

Ratigan, who also co-anchors CNBC’s “The Call” (11AM-12PM ET) and CNBC’s “Closing Bell” at 3 PM ET from the New York Stock Exchange, leads informative discussions on the trades of the day with four Wall Street traders: Guy Adami, former executive director at CIBC World Markets and former head gold trader at Goldman Sachs; Jeff Macke, founder and president of Macke Asset Management; Pete Najarian, co-founder of optionMONSTER.com; and Karen Finerman, President of Metropolitan Capital Advisors, Inc.

“‘Fast Money’ thrives on being fast, accurate, actionable and unbiased,” said Susan Krakower, Vice President, Strategic Programming and Development, CNBC. “When you team the ‘Fast Money’ five with one of the hardest working production and technical teams on television, our viewers are going to have an edge over all other investors in the market place.”

Since its move to a live broadcast at 5 PM ET to provide maximum value to our audience closer to the conclusion of trading, “Fast Money” is up 42% from its 8 PM time period in the third quarter of 2007 to its 5 PM time period in the fourth quarter of 2007 in adults 25-54. Despite now being rebroadcast at 8 PM ET, “Fast Money” at 8 PM still had its best quarter ever. In total viewers, “Fast Money” is up 65% since its time change. As always, it is important to note that this reflects only measured ratings. The majority of CNBC’s affluent and well-educated audience isn’t counted by Nielsen Media Research because it neither measures out-of-home viewing nor affluent homes.

Advertisement
Advertisement