TBS Postseason Coverage Up Nearly 10 Percent

By Marcus Vanderberg 

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Game 6 of the American League Championship Series delivered a 7.2 U.S. household rating and 11.9 million viewers, making it the most watched Major League Baseball game of the 2010 season.

Rangers-Yankees was also the second most watched program in the 34-year history of TBS, finishing behind Game 7 of the 2008 ALCS between Boston and Tampa Bay (7.9/13.4).

The 2010 ALCS was the most watched LCS in the network’s history, averaging a 5.1 U.S. rating and more than 8.2 million total viewers.

TBS showed strong growth during their 2010 Major League Baseball Playoff coverage compared to 2009:

  • U.S. HH Rating: 3.6 vs. 3.3 (+9%)
  • Total Viewers: 5,627,000 vs. 5,146,000 (+9%)
  • A18-34: 1,094,000 vs. 1,026,000 (+7%)
  • A18-49: 2,318,000 vs. 2,208,000 (+5%)
  • A25-54: 2,465,000 vs. 2,279,000 (+8%)
  • M18-34: 785,000 vs. 684,000 (+15%)
  • M18-49: 1,635,000 vs. 1,490,000 (+10%)
  • M25-54: 1,727,000 vs. 1,537,000 (+12%)
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