Tag Archive

Stanley Cup Final Game 7 Scores 5.7 Overnight Rating

By Marcus Vanderberg on Jun. 16, 2011 - 12:02 PM

Game 7 of the 2011 Stanley Cup Final earned a 5.7 overnight rating (10 share), tying 2003 (Anaheim-New Jersey) for the best NHL Stanley Cup Game 7 overnight on record, according to The Nielsen Company. Wednesday’s game ties ...

NHL's 'History Will Be Made' Stanley Cup Campaign Returns… With Added Reach

By Alex Weprin on Mar. 7, 2011 - 10:31 AM

The NHL is bringing back its Stanley Cup ad campaign, titled “History Will be Made.” This year, however, a whole lot more people will be watching it, as the campaign will appear across nearly all of the NBCUniversal ne ...

Watch Out ESPN: CBS Rebranding 'CBS College Sports Network' as 'CBS Sports Network'

By Alex Weprin on Feb. 15, 2011 - 12:52 PM

In something of a surprise move, CBS announced that the CBS College Sports Network will rebrand as the CBS Sports Network starting April 4, 2011. The network will still focus on college sports at first, but CBS says it expects to ...

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