CNN Is Most Polarizing Media Brand for 2018

By A.J. Katz 

Morning Consult surveyed more than 300,000 Americans over the past three months to find out which American brands were the most politically divisive among Democrats and Republicans.

As one might have guessed, media outlets comprise the overwhelming majority of the the top 15 most divisive brands.

According to the survey, Trump Hotels is the most politically divisive brand in America, and CNN was the most politically divisive media outlet in America.


Fox News is less divisive than CNN, but not by much. It has a 43 percent unavailability rating among Democrats, second-highest percentage among the brands measured.

NBC News is seen quite favorably among Democrats.

Other news media outlets in the top 15 “most divisive brands” among Democrats and Republicans include The New York Times, MSNBC, ABC News, CBS News, The Washington Post, HuffPost and Time magazine, all of which are seen more favorably by Democrats than Republicans.

The exception being Fox Business Network, which is seen far more favorably by Republicans than Democrats.

Other interesting tidbits from the survey include how Democrats don’t seem to be particularly fond of Diet Pepsi, Diet Mountain Dew and Wells Fargo. Republicans don’t seem be huge fans of Diet Pepsi or Diet Mountain Dew either, nor do they like MSNBC, NBC News or MTV.