We’ve got the final cable news numbers in from Saturday night’s coverage of the South Carolina primary. With the polls closing at 7pm, here are the averages from 7-10pm:
- Fox News: 2.964m / 799K
- CNN: 1.252m / 426K
- MSNBC: 1.071m / 254K
Each of the three networks peaked in different hours. Fox News’s best hour was at 9pm when it drew 3.12 million Total Viewers and 880,000 A25-54 viewers. CNN’s best was at 7pm with 1.41m / 487,000. And MSNBC’s best was at 8pm, when it came in second in Total Viewers to Fox News with 1.12m / 286,000.
And just to give you a sense of how this compares to broadcast TV ratings from Saturday night. The #1 show was a repeat of Betty White’s 90th Birthday special on NBC averaging 4.9 million viewers from 8-9:30pm.
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- Here are the full night’s ratings in Saturday’s Scoreboard.