“The cable news part of the upfront ad marketplace has started to slowly creak to life,” MediaPost reports. A senior media buying exec predicts flat to small increases in the 1% to 2% range for CNN, FNC, CNBC, and MSNBC. “It’s softer than a couple of weeks ago,” the source says.
More: “Fox News is expected to close the gap between it and CNN, grabbing the top end of the expected range. Many of Fox’s long-time deals are still set at discount to CNN, as these agreements were inked long before Fox News became the dominant ratings player among cable news networks.”
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