Despite November 2004’s inflated election numbers, viewership for CNN’s 7pm time slot has increased by 8 percent in total viewers and 4 percent in the 25-54 demographic over the year-ago. The Situation Room with Wolf Blitzer premiered in the time slot Nov. 7.
In November 2005, The Fox Report with Shep Smith was down 21 percent in total viewers and 47 percent in the demo compared to the same year-ago period. MSNBC’s Hardball with Chris Matthews was down 21 percent in total viewers and 17 percent in the 25-54 demo.
> Update: 4:30pm: In total viewers, Shep averaged 1,533,000 viewers in November, doubling The Situation Room and beating everyone in cable news at 7 p.m. combined.
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