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The traditional Super Bowl interview often gives the TV journalist conducting it an unprecedented platform.
Sean Hannity certainly took advantage of this opportunity. In fact, Hannity marked his highest-rated interview ever during the Super Bowl LIV pregame show, according to Nielsen Media Research.
The 3:30 p.m. ET interview with POTUS on Sunday, which aired 3 hours prior to kickoff between the 49ers and Chiefs, garnered 10.3 million viewers, with 4.2 million in the 25-54 demo.
Hannity’s previous record in total viewers on Fox News Channel was on Jan. 8, 2019 with 7.1 million viewers. In the A25-54 demo, his last high occurred on Jan. 19, 2010 with 2.1 million from that category tuning into Hannity.
For context, the Fox Super Bowl Sunday pregame show was +26% over last year’s comparable pregame coverage on CBS.
The 21.6 million total viewers who tuned in for Fox pregame coverage represents the largest pregame audience for a Super Bowl since 2016.
The game itself drew 102 million multi-platform viewers, 99.9 million of whom watched on linear. These numbers will most certainly increase as final live-plus-same-day data from Nielsen arrives in the coming hours and days.