Robin or Joe?

By Chris Ariens 

Robin & Company bested MSNBC’s Morning Joe in both total viewers and the 25-54 demo in August. This is the first time in more than two years (July 2005) that HLN has surpassed MSNBC in the morning in total viewers.

Total Viewers
• 6-10a Robin & Co. 212,000 viewers
• 6-9a Morning Joe 206.000 viewers

Adults 25-54
• 6-10a Robin & Co. 95,000 viewers
• 6-9a Morning Joe 74,000 viewers