ABC’s ‘Good Morning America’ beat NBC’s ‘Today’ on Monday, April 4, according to fast affiliate numbers from Nielsen. ABC averaged 5,413,000 viewers, compared to NBC’s 5,161,000 — a difference of 252,000 total viewers. An ABC rep titled the match-up “Gibson vs. Lauer in Rome.”
Once in a while GMA beats Today, “but it never gets them anywhere,” an NBC insider responded last night. “‘Today’ always wins for the week — for over nine years now.”
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