Ratings For Scarborough’s Tabloid Turn

By Brian 

The Lost Remote newsletter brings you the the best in streaming news, from staffing changes to premiere dates to trailers—to the latest platform moves. Sign up today.

On Thursday, I posted some criticism MSNBC’s Scarborough Country for drifting into tabloid fare. But perhaps we shouldn’t judge a show until the ratings come out. Rita Cosby subbed for Joe Scarborough (in her old 9pm time slot) last week, and Country was #1 in the demo Thursday night.

MSNBC peaked from 9:30 to 9:45pm, when Cosby talked to the guys from American Chopper. The second highest rated quarter hour came from 9:45 to 10pm, when Cosby covered a shark attack and some Tori Spelling gossip.

Also, among live programming, the show was #2 on Wednesday, right behind Countdown. (Monday and Tuesday’s numbers were considerably lower.)

The week of July 17 was also notable. A tipster said Scarborough Country “was #2 among MSNBC live shows last week in the key 25-54 demo.” He added: The fact is, the stories Joe’s recently been doing are helping the numbers…”

> Tonight: Tucker Carlson guest-hosts at 9pm…

Advertisement
Advertisement