While coming in first in its time period — beating the Total Viewer average of the 10pm programs on MSNBC, CNN and HLN combined — FNC’s “Real American Stories with Sarah Palin” was down substantially versus the performance of “On the Record with Greta Van Susteren” last Thursday as well as that program’s Thursday average for the month of March. “Real American Stories” delivered 2.073 million Total Viewers and 472k A25-54 viewers, down 10% versus last Thursday among Total Viewers and down 28% in A25-54. For all Thursdays in March 2010, the “Stories” premiere was down 10% among Total Viewers and down 19% in A25-54.
Looking at quarter hour data, “Real American Stories” shed viewers from start to finish — down 18% among Total Viewers (2.319mm vs. 1.895mm) and down 22% in A25-54 (533k vs. 418k) from the program’s first to its final quarter hour.
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