Ratings For Maury & Connie’s Launch

MSNBC’s clever campaign-style ads for “Weekends with Maury & Connie” may have inspired interest in the program, but they didn’t deliver viewers to the premiere on Saturday, Jan. 7.

Between 10 and 10:30am, the show averaged 336,000 total viewers. Compared to the same day last year (Saturday, Jan. 8), the time period was down 17 percent (from 406,000). In the 25-54 demo, M&C averaged 108,000 viewers, down 44 percent from the same day last year’s 194,000 viewers. (The program’s lead-in, MSNBC Live, had 286,000 viewers from 9 to 10am, and 128,000 in the demo.)

The program was repeated at 4pm Saturday. It averaged 169,000 viewers at 4pm, down 34 percent from the same day last year. It averaged 71,000 viewers in the demo at 4pm, down 52 percent.

Over M&C’s four weekend airings, the program had over one million viewers (1,031,000). At 11am Sunday, it averaged 334,000 P2+ and 105,000 P25-54. At 4pm Sunday, it averaged 189,000 P2+ and 34,000 P25-54.

MSNBC noted that the program’s ratings must be examined in the long-term…

> Maury’s syndicated show averages about 4 million viewers…

> Chung’s short-lived CNN program, “Connie Chung Tonight,” averaged about 1 million viewers…