The absence of a permanent fixture in the 8pmET time period may be having a negative impact on CNN’s primetime ratings and could be driving viewers to MSNBC or away from cable news altogether. Nielsen numbers show CNN is down 3% year-to-year during the hour (when measured from the time Paula Zahn left the network until the end of the quarter). During the same period, Countdown with Keith Olbermann on MSNBC has gained 5%.
Advertisement