Q3 2010 Ratings: ‘Morning Express’ the Highlight for HLN

By Alex Weprin 

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“Morning Express with Robin Meade” was the highlight of HLN’s lineup in Q3, with the morning show continuing to lead MSNBC’s “Morning Joe” in the 25-54 demographic.

Total Day (Mon-Sun): 264k total/114k A25-54
Prime (Mon-Sun): 402k total/128k A25-54

“Morning Express” averaged 300,000 total viewers and 157,000 demo viewers, easily topping CNN in both categories, and beating “Morning Joe” in the demo by nearly 40,000 people. Despite that, it was down from last year in both categories.

HLN’s top show was “Nancy Grace,” which averaged 624,000 total viewers and 191,000 viewers 25-54. Grace saw a steep decline from the same quarter last year, however, down -31% in total viewers and -42% in the demo.

For the HLN portion of the press release

HLN’s Morning Express with Robin Meade tops MSNBC’s Morning Joe for the sixth straight quarter among adults 25-54 and ranks second among the cable morning news shows in Q3 2010 among adults 25-54, posting the only growth (+10%) in the morning vs. a year ago with 169k.