Q3 2010 Ratings: Fox News Still on Top, but Down Double Digits

By Alex Weprin 

Fox News dominated the cable news landscape in third quarter of 2010 and had the top 11 programs in cable news for the month of September, though the network was down -21% in Total Viewers and down -26% in younger viewers compared to Sept. 2009 (Total Day, Mon-Sun)

Total Day (Mon-Sun): 1.016m total/267k A25-54
Prime (Mon-Sun): 1.831m total/443k A25-54

“The O’Reilly Factor” was the top program in cable news, averaging more than 2.8 million Total Viewers and 680,000 A250-54 demo viewers, but the show was down -12% (Total Viewers) and -21% (demo) compared to Sept. 09. “Hannity,” “Glenn Beck,”  “Special Report” and “On the Record” rounded out the top five — but all shows were also down double digits compared to Sept. ’09.

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Overall, FNC was the fourth most-watched network on cable, behind entertainment juggernauts USA and TNT, and sports leader ESPN, which has seen a boost from its coverage of “Monday Night Football.”

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