Once again, CNN Headline News has beaten MSNBC. Accordingly, this blog will now list HLN before MSNBC in daily ratings — It is clear that CNN Headline News is now the #3 cable news network, while MSNBC is #4.
In the second quarter of 2005, HLN outperformed MSNBC by 6% among total viewers and 16% in the 25-54 demographic (Mon-Sun total day). In weekday primetime, HLN outdelivered MSNBC by 18& among total viewers and 16% in the 25-54 demo. Here are the raw numbers, provided by CNN:
Q2, Mon-Sun total day, P2+: HLN: 223,000 / MSNBC: 210,000
Q2, Mon-Sun total day, P25-54: HLN: 97,000 / MSNBC: 84,000
Q2, Mon-Fri primetime, P2+: HLN: 368,000 / MSNBC: 311,000
Q2, Mon-Fri primetime, P25-54: HLN: 130,000 / MSNBC: 112,000
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