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MSNBC saw another down quarter, with viewership off -17 percent in the demo (total day) compared to Q2 2014. In prime time, the network was down -18 percent in the demo, and down -10 percent in total viewers. The highlight includes Morning Joe’s winning streak over CNN’s New Day, now four months in a row among total viewers, seeing its best month since February, 2014.
The ratings for Q2 2015 (Nielsen Live + Same Day data):
- Prime time (Mon-Sun): 512,000 total viewers / 130,000 A25-54
- Total Day (Mon-Sun):318,000 total viewers / 85,000 A25-54
MSNBC finished the quarter in 3rd place in prime time, and 4th place, behind HLN, in total day viewing in the demo. “The Place for Politics” as it calls itself, is banking on the 2016 presidential race to increase viewership. MSNBC saw month-to-month growth in June, including double digit total viewer growth for The Rachel Maddow Show, up +19 percent, and The Last Word with Lawrence O’Donnell, up +20 percent.